Competitor research · Prepared for Kingsway Cleaning · October 19, 2026

Who's buying cleaning customers on Facebook in the GTA

Every cleaning company we found running Meta ads (Facebook and Instagram) across Toronto, the GTA and the rest of Ontario. How many ads each one has live right now, what they're offering, and a link to see their actual ads.

What stands out

Three things worth knowing

Two companies dominate

Molly Maid and Maid4Condos together run over 100 live ads. Nobody else in the market has more than 15.

First-clean discounts are everywhere

10 to 15% off the first clean, 50% off a first deep clean when you book recurring, and hourly prices from $31 to $40 printed right in the ad.

New players keep showing up

Several companies launched their first ads in the last two weeks. Most local cleaners run just 1 or 2 ads.

Share of voice

Who has the most ads live

Active ads in Canada as of October 19. Molly Maid is the total across its main page and franchise pages.

National brand or franchiseLocal independent

Their pitch

What competitors are saying in their ads

The offers and angles in their current ads. Click through to see the real creative.

Full list

Every advertiser we found

CompanyServiceAreaLive adsLatest ad